About me

Hello, I’m Pia.

I’m a graphic designer with over a decade of work behind me, six of those years on the in-house marketing team at Wells Fargo’s Enterprise Global Services office in the Philippines. Starting in production and working up to Senior Digital Graphic Designer, I spent that time applying one of the world’s most recognised financial brands across everything it needed: internal handbooks, office signage, campaign materials, social media suites, holiday assets. I was part of the team that handled the company rebrand rollout and touched almost every format the business used.

In 2023, I moved to Canada and completed BCIT’s Digital Design and Development diploma program. Through it, I learned the full design cycle, from research and wireframing to prototyping, usability testing, and frontend development. It reframed how I think about design problems without replacing what I already knew about craft, brand, and production.

Today I work at Autodesk as a Workplace Coordinator and still take on freelance design projects on the side. The work on this site spans both: graphic design built over years of practice, and UX thinking I’ve been actively developing.

If something here resonates, I’d love to connect, on LinkedIn or through the contact page.

BrandingGraphic DesignUX DesignArt DirectionMotion GraphicsInteractive DesignFrontend Development
Coming soon

Designing with AI

Design is changing fast, and I’m leaning into it rather than away. I’m working on a page about how I’m adapting to the rise of AI and bringing it into my design process, from research and ideation through to production. Stay tuned.

Get to know me

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Pia Mendoza

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