Career Work

This page covers a decade of my design work: six years inside one of the world's largest financial institutions, and the freelance years before that spanning fashion publishing, web design, print, and social media across Australia and the Philippines.

Wells Fargo EGS

For six years, I was part of the in-house marketing team at Wells Fargo's Enterprise Global Services office in the Philippines, where brand consistency was the job. Every asset, internal or external, had to meet the exacting standards of one of the world's most recognised financial brands, and our team made sure it did.

A significant part of my tenure went into the rollout of Wells Fargo's rebrand, applying the updated visual identity across a wide range of touchpoints and making sure the transition held across every format and channel.

• Applied brand standards religiously across all digital and print output
• Contributed to the company-wide rebrand rollout, translating the new identity across multiple asset types
• Internal assets: employee handbooks, office signage, internal communications, and presentation templates
• External marketing: flyers, posters, card designs, holiday greeting suites, social media graphics, and website assets

Work samples are available on request for in-person or private presentation.

Metro Magazine — Digital Edition

Metro is one of the Philippines' leading fashion and lifestyle magazines. When tablets began reshaping how people consumed media, the publication wanted to extend its reach beyond print, and the brief landed with me.

Rather than simply digitising existing layouts, I rethought the editorial structure from the ground up, redistributing content for vertical scroll, introducing expandable sections for styling credits, and embedding interactive features the print edition could never offer. I learned InDesign specifically for this project, built all the interactivity in-platform, produced video openers, and art-directed outsourced video shoots. I presented the final product to the General Manager and the full editorial team for approval.

• Rearchitected print layouts for tablet: scroll, swipe, and tap interactions
• Built all interactivity in InDesign (hair colour selector, makeup palette, expandable credits)
• Produced video openers including scripting, directing, and interviewing talent
• Art-directed outsourced video production
• Presented to General Manager and editorial leadership for sign-off

Fashion feature spreads — reimagined from print layouts for tablet scrolling and tap interactions.

Web & Digital

I designed websites and digital communications for a range of clients, from graduate recruitment platforms to IT trade publications and hospitality brands, each needing layouts that worked across multiple screen sizes.

Website design for IT Solutions Advisor and GradAustralia — responsive layouts shown across desktop, laptop, and tablet.

Social & Marketing

I produced campaign and social assets for clients including Telstra, Skin O2, and Omnis Group: webinar banners, product launch posts, and event graphics, each in a different brand tone.

Social media and digital marketing assets across clients — Omnis Group cloud webinar, Skin O2 beauty campaigns, and more.

Print & Collateral

My print work spanned menus, brochures, business cards, flyers, and large-format signage, including environmental graphics for the Harte-Hanks retail space.

Print collateral: L'Opera restaurant menu, business cards, RPMS brochure, and Harte-Hanks door signage.