Wine O'Clock

Promotional poster with the tagline "Your bubbly sidekick for nights in or get-togethers".

The Brief

There is a growing worldwide trend for premium alcoholic beverages, particularly sparkling wine. Traditionally packaged in glass bottles, the market is shifting: younger consumers who prefer ready-to-drink options are driving demand for canned wine.

I created Wine O'Clock to meet that demand, a brand that pairs eye-catching design with modern appeal. I built it around a bold, recognisable logo and sleek typography, with a colour scheme that changes by wine type and a grape motif that shifts to reflect each flavour. These details are meant to catch the eye on a crowded shelf while keeping a premium feel.